Fintech
Shipped a fintech onboarding flow with an embedded engineering pod
A four-person Cravings pod owned onboarding from Figma to production behind real feature flags.
The brief: An EU fintech needed to ship a redesigned onboarding flow in eleven weeks. The in-house team was at capacity on a separate compliance project. The CTO wanted one team owning onboarding end-to-end, not a relay race between contractors.
How the pod was shaped
- One senior product designer (Figma, prototypes, motion).
- Two senior full-stack engineers (TypeScript, React, Postgres, Go workers).
- One technical product manager who held the brief, the backlog, and the weekly written update.
The pod onboarded inside two working days. Same standup, same Slack, same on-call expectations as the in-house team. We shipped behind feature flags from week three; first paying customer through the new flow in week seven.
What it delivered
- Onboarding completion rate up from 41% to 67% on the cohort we tracked.
- Median time-to-first-deposit down from 11 minutes to 4.
- Zero compliance findings on the post-launch audit.
The pod handed back to the in-house team at week eleven with a runbook, a backlog, and a thirty-day support retainer that the team never used.