SEO & Growth
Organic traffic as a forecastable channel after AI Overviews.
Technical SEO, content programmes, and the analytics plumbing that ties them together. We treat organic traffic the way good engineering teams treat production: instrumented, versioned, and reviewed in standups — not in a quarterly report nobody reads.
What is in scope
- Technical audits — crawlability, indexation, Core Web Vitals, structured data, internal linking.
- Content programmes — keyword clusters tied to revenue, briefs written for editors and writers, not for SEO checkboxes.
- Analytics rebuilds — GA4 done properly, server-side tagging, conversion modelling you can defend.
- AI search positioning — surfacing in AI Overviews and answer engines without nuking the rest of your channel mix.
How we measure it
One leading indicator (qualified organic clicks) and one lagging indicator (revenue attributed to organic with a sensible model). We share both, every fortnight, in a thirty-minute review. Nothing more, nothing fancier.
Who it suits
B2B SaaS, marketplaces, and considered-purchase consumer brands. Less so for high-velocity ecommerce where paid social usually does the lifting.