Insights
Notes from the build
Field reports, evals, and opinionated takes from the team.
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SEO after AI Overviews
Field notes from rebuilding three sites for the post-generative-search era.
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Evals are the spec
Why we write evals before the agent — and how the eval set replaces the design document.
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Shipping agents, not demos
A working note on what separates an LLM toy from something on-call engineers can live with.